Discussed “Why Eloqua” in detail yesterday, and I must say – I couldn’t sleep last night.

Here’s why – do you want the expertise of a marketing team that works with Apple and Motorola?

Eloqua has 17 marketers on their staff. They drive RPM – Revenue Performance Management. They are bringing together the marketing and sales departments and asking them new questions, engaging them with the CEO, and taking away big, customer-focused strategies that drive revenue and build a quality brand.

Another takeaway for us Jigsaw folks – educate prospects on proper email campaigns, then call your Eloqua rep to make you look good! ESPs are like fashion – do you buy from the designer or the knock-off? In this world of business, you better show up to the gala wearing your finest to get attention. In practice, when conducting an email campaign, after purchasing the most accurate B2B contact data from Jigsaw – send out an introductory email asking permission to participate in the campaign!

Properly designed, an email campaign could create genuine relationships with prospects and truly nurtures them – as a CEO, that would be Rhapsody in Blue, Miles, front porch, August! Help the prospect buy – Sales 2.0 on steroids. Educate with confidence.

Marketing automation – an elegant tour through your suite of solutions. We will end the tour at the climax; the when is agreed upon and constantly newly discovered. But timing engenders trust. MA is the cost-effective tool every business must have to grow its prospect list. It qualifies – scores – prospects and turns them to sales qualified leads when they are ready.

If you’re in sales and/or marketing, if you’re working for a CEO who needs to maintain sales or wants to ratchet up the revenue, have a look Eloqua. Get an understanding of their view of business. That alone should dramatically improve your line; at a minimum, you’ll see what your best competitor is doing!

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